Insta-Star: The Unconventional Rise of Tunde Ednut through Instagram
On social media, where stars are born with every scroll, Tunde Ednut emerged as an Insta-Star through commentary, viral stories, and bringing young content creators to the limelight. This blog post explores the unconventional journey that led Tunde Ednut to stardom through Instagram, unraveling the threads of his digital stories.
Tunde Olaoluwa Adekunle, born on January 20, 1986, and widely recognized as Tunde Ednut, is a prominent Nigerian blogger, comedian, entertainer, and musician. Tunde Ednut hails from Kogi State. Born in Katsina to Nigerian lecturers, he spent his early years growing up in a Christian household. Subsequently, his family moved to Lagos State.
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Ednut pursued his academic journey in Graphic Arts at the University of Lagos. Later, he ventured to the UK, where he furthered his education and earned a degree in Graphic Design from Kingsland University of London. However, it was his transition to Instagram that marked a significant turning point in his career.
Tunde’s early posts on Instagram and his ability to craft relatable and witty content quickly resonated with the platform’s audience. From satirical commentary on everyday occurrences to humorous takes on general aspects of life and reposting the content of other creators to reach a wider audience, Tunde’s content became a breath of fresh air in the digital space.
Tunde Ednut’s embrace of memes and visual storytelling amplified his impact. Memes, accompanied by his clever captions, became a language that resonated across demographics. The visual appeal of his content added a layer of accessibility, ensuring that his message transcended language barriers.
Tunde Ednut vs. Instagram Deletions
The journey to Insta-stardom for Tunde Ednut came with its fair share of challenges. His Instagram account faced multiple deletions, prompting him to rebuild and rebrand.
On December 22, 2020, Ednut’s verified Instagram account, boasting over 2.6 million followers, faced deactivation. It was rumored that he had breached the app’s community guidelines, resulting in the removal of his account from the platform.
In response, on January 10, 2021, Ednut made a comeback with a new Instagram account, using the username Kingtundeednut. Remarkably, by the early hours of Wednesday, January 13, he had already amassed 1 million followers, sparking a trending topic on Twitter. On the same day, Ednut generously conducted a 1 million Nigerian naira giveaway to his fans in celebration of his return to the platform.
However, just three days after hitting the 1 million followers mark, the account suffered deactivation once again due to multiple reports from unidentified individuals. In that same month, Instagram reinstated Ednut’s account following a rallying of support from fellow Nigerian celebrities, advocating for the restoration of his account.
Fast forward to 2023, Meta disabled Ednut’s Instagram account, which had grown to 7.5 million fans. Undeterred, he created another page that has since garnered an impressive following of up to 2.2 million fans.
Tunde Ednut’s journey from offline entertainer to Insta-Star is an inspiration for aspiring content creators. His ability to leverage different forms of content—humor, commentary, and music.
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